PORTUGUESE STREET SHOPS ON A SMART TILE
discover the stories behind the shops counters
WE REVITALIZE THE STREETS
with innovative solutions capable of leveraging Portuguese brands
AN AUGMENTED REALITY SYSTEM IN A WIDE SMART CITY NETWORK
We implemented a digital-to-digital system that bridges the physical space with multiple digital presences, both on platforms adapted to different device types and on social networks. The construction of the network aims to provide solutions for intelligent cities in an integrated and pervasive way in all cities of the country.
We provide an experience of the city based on an innovative marketing tool that generates a direct connection from the street to the world, suitable for restaurants and cafés, clothing stores and haberdasheries, hairdressers and goldsmiths, in short all the food local proximity, exclusively for brands created in Portugal.
The © SMART TILE STREET RETAIL tile combines the familiarity of traditional signage with the potential of mobile devices. An interactive signage conformed in an iconic object of Portuguese culture with augmented reality technology that leads to a webpage, dedicated and exclusive to the business, with all the useful information, image gallery, social tools and the history of the house in Portuguese and English.
VALUATION OF NATIONAL BRANDS AND LOCAL TRADE
We promote Portuguese brands through an integrated communication strategy, aimed at both local audiences and tourism. The intervention focuses on the graphic and image treatment of the brand in articulation with content capable of arousing the interest of the consumers in the local brands and establishments.
PRESERVATION OF CULTURAL SPIRIT AND LOCAL NARRATIVES
We tell the stories of the establishments in the historical context of the city, showing the patrimonial value of the building, the cultural interest of the brand and the faces that distinguish the local service. The development of content of interest with an educational / commercial aspect is supported by interviews and fieldwork that results in a historical narrative in Portuguese and English.
PRIDE IN LOCAL CULTURE
AND LOCAL SHOPS
We value the Portuguese street shops
with a brand-aggregating platform
that mirror the passion and history
of those who make the street their home
Our smart tile is a window to Portugal
and soon to the world.
That unites the narratives of the past
with the technologies of the future
PARTNERS
